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Marketing

About Marketing

This Career Cluster prepares learners for careers in planning, managing and performing marketing activities to reach organizational objectives.

According to the latest statistics, there are 16 million jobs in sales and related occupations. Advertising, marketing, promotions, public relations and sales managers hold more than 700,000 jobs. Over 300,000 high-paying management positions are likely to be available over the next decade. Employment opportunities for retail salespeople are expected to be good. Individuals with a college degree or computer skills will be sought for managerial positions in sales, logistics, management information systems, marketing and e-marketing.

Consultant: Joy Smith, MA


2014-15 Offerings

Program of Study

Level 1

Level 2

Level 3

Level 4

Marketing Communication

Exploration of Organizational Leadership & Marketing

Marketing and Management I: Principles1*

Business Communications
-and/or-
Marketing and Management II: Advanced Strategies*

Advertising and Public Relations

Entrepreneurship

Exploration of Organizational Leadership & Marketing

Marketing and Management I: Principles1*

Marketing and Management II: Advanced Strategies*

Entrepreneurship1
-and/or-
Virtual Enterprise International1

Merchandising

Exploration of Organizational Leadership & Marketing

Marketing and Management I: Principles1*

Retail Operations1

Marketing Research and Analysis

*Submitted to State Board of Education on first reading January 2014.
1 Satisfies ½ credit of Economics required for graduation.
Available courses for elective credit in this cluster: Sports and Entertainment Marketing, Hospitality Management, Travel & Tourism, and Personal Finance.

 

CTE Standards Reform: Phase II Resources for 2014-15